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Alert: “CRM sync failing” Impact: Ticket updates, notes, and resolutions aren’t reaching your CRM.

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Quick diagnosis

SymptomLikely causeFix
Connection shows disconnectedToken expiredReconnect
Connected but syncs failPermissions changedCheck permissions
Intermittent failuresAPI rate limitsWait for limit reset
All syncs fail suddenlyCRM outageCheck your CRM’s status page

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Reconnect your CRM

1

Open Integrations

Go to Integrations.
2

Find CRM

Find your CRM (Salesforce, Zendesk, HubSpot, etc.).
3

Reconnect

Click Reconnect or Re-authorize.
4

Complete OAuth

Complete the OAuth flow.

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Check permissions

Your CRM user account needs permissions to:
  • Create and update tickets/cases
  • Create and update contacts
  • Access the API
Log into your CRM directly and verify you can perform these actions manually.

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CRM-specific checks

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Salesforce

  • Connected App still active?
  • User profile has API access?
  • Integration user has correct permissions?

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Zendesk

  • API token regenerated recently?
  • Plan includes API access?
  • Account in good standing?

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HubSpot

  • Private app credentials valid?
  • Required scopes still granted?
  • Account active?

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Rate limits

If you see errors about “too many requests”:
  • Wait for the limit to reset (usually hourly)
  • Contact your CRM provider to increase limits
  • Reduce sync frequency if possible

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Test it

1

Open ticket

Open a ticket in Typewise.
2

Make a change

Add a note or tag.
3

Verify sync

Check if the change appears in your CRM.
The alert clears after the next successful sync.